The AI revolution isn’t on the horizon—it’s here. And for middle-market companies and the private equity funds that invest in them, it’s not just an opportunity. It’s an imperative.
At Velocity Road, we believe that AI is not a luxury—it’s a competitive advantage. It has the power to reshape industries, redefine competition, and accelerate growth for those who act decisively.
The Velocity Road Belief System
Velocity Road was founded on a singular mission: To equip middle-market businesses with the strategy, systems, and support to compete and win in AI.
We help companies architect AI impact—turning the complexity of AI into a clear, actionable roadmap for success.
The Velocity Road Belief System
🚀 THE FUTURE OF BUSINESS – AI will redefine the workforce. Humans and digital workers will operate side by side, with AI augmenting capabilities and unlocking new levels of productivity.
⚡ THE MIDDLE MARKET’S GREATEST ADVANTAGE – AI levels the playing field. It’s a true David vs. Goliath moment, where middle-market companies can outmaneuver larger competitors by adopting AI-driven efficiencies faster.
⏳ PLATFORM SHIFTS ARE PREDICTABLE – We’ve seen this movie before. From the internet to mobile to cloud computing—those who embrace transformation early emerge as market leaders. AI is no different.
How We Deliver Success
Velocity Road isn’t just about AI consulting. We are your partner in AI adoption, guiding you every step of the way with a proven approach:
✔️ Identify opportunities that drive immediate and long-term value. ✔️ Build AI solutions and infrastructure tailored to your unique needs. ✔️ Empower leaders and teams to embrace AI with confidence and precision.
The Velocity Road Blueprint
We don’t just advise—we execute. Our structured approach ensures AI adoption is strategic, impactful, and ROI-driven.
🛰️ RADAR – Chart your course with strategic planning and AI-driven roadmaps. 🔧 ENGINE – Power your business with the right tools, platforms, and data systems. 🧭 COMPASS – Navigate AI adoption with expert training, ROI tracking, and compliance support.
The time for hesitation is over. AI is a transformational force, and businesses that seize the moment will thrive in the AI-powered future.
We are Velocity Road. Let’s turn AI into your greatest advantage.
For mid-market companies, integrating AI isn’t just about technology—it’s about people. Resistance often stems from fear of job displacement, lack of understanding, or discomfort with change. The key to success? Preparing your team early and thoughtfully.
This guide outlines practical strategies to help your employees embrace AI while minimizing resistance.
Why This Matters for Mid-Market Companies
✅ Boost Productivity: A well-prepared team can leverage AI to increase efficiency and output.
✅ Drive Innovation & Growth: AI unlocks new opportunities and fuels a culture of continuous improvement.
✅ Improve Morale: Addressing concerns and providing training reduces anxiety and increases employee confidence.
✅ Gain a Competitive Edge: Companies that adopt AI successfully will outpace those that hesitate.
9 Strategies to Prepare Your Team for AI Adoption
1. Communicate the Vision Clearly
• Explain why AI is being adopted and how it aligns with business goals.
• Show how AI supports career growth and helps tackle inefficiencies.
2. Involve Employees Early
• Engage employees from the start to foster ownership and buy-in.
• Make AI adoption a collaborative effort, ensuring policies and compliance are clear and intuitive.
3. Provide Hands-On Training
• Offer structured training so employees understand how AI enhances their work.
• Frame AI as a tool for efficiency, not a disruptive force.
4. Position AI as an Assistant, Not a Replacement
• Reinforce that AI augments human capabilities rather than replaces jobs.
• Highlight how AI handles repetitive tasks, freeing employees to focus on high-value work.
5. Invest in Upskilling and Reskilling
• Provide opportunities to learn AI-related skills that complement existing roles.
• Consider launching a GenAI Academy for both technical and business teams.
6. Address Fears and Concerns Head-On
• Acknowledge concerns about job displacement.
• Show employees how AI enhances their roles and creates new career paths.
7. Create a Culture of Experimentation
• Encourage employees to test AI tools in a safe environment.
• Track benefits, risks, and key lessons to share across teams.
8. Lead by Example
• Leaders should actively use and advocate for AI tools.
• Encourage open discussions on what’s working and what needs improvement.
9. Provide Ongoing Support and Resources
• Set up internal AI champions to provide guidance.
• Build professional networks for AI knowledge exchange.
The Velocity Road Approach
At Velocity Road, we take a structured approach to AI adoption with our Compass Framework:
🚀 Change Management & Workforce Training – Helping teams confidently embrace AI.
📊 AI Performance Monitoring & Optimization – Ensuring AI delivers real business impact.
⚖️ Compliance & Risk Management – Keeping AI governance aligned with regulations.
By proactively preparing your team, you can turn AI from a source of resistance into a competitive advantage.
💡 Ready to make AI work for your business? Let’s talk.
For mid-market companies, artificial intelligence (AI) is no longer a futuristic concept but a present-day necessity for maintaining a competitive edge and driving sustainable growth. However, many mid-market firms lack a structured AI roadmap, leading to scattered implementations and unrealized potential. This post provides a practical guide on where to start and how to scale your AI initiatives, ensuring a strategic and ROI-focused approach.
The “So What” for Mid-Market Companies
Strategic Alignment: An AI roadmap ensures that AI initiatives align with overall business goals, maximizing the impact of AI investments.
Resource Allocation: A well-defined roadmap helps in prioritizing AI projects, allocating resources effectively, and avoiding costly mistakes.
Risk Management: Identifying potential risks and challenges early on allows for proactive mitigation strategies, ensuring smoother AI adoption and minimizing disruptions.
Competitive Advantage: A strategic AI roadmap enables mid-market companies to innovate faster, respond to market changes more effectively, and gain a competitive edge.
Where to Start: Laying the Foundation for AI Success
Assess Your Current State:
Evaluate your existing infrastructure, data quality, and organizational readiness for AI adoption.
Identify key business challenges and opportunities where AI can make a significant impact.
Define Clear Objectives and KPIs:
Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for your AI initiatives.
Define key performance indicators (KPIs) to track progress and measure the ROI of AI investments.
Prioritize AI Opportunities:
Focus on high-impact, low-complexity AI projects that deliver quick wins and build momentum.
Consider AI applications that automate repetitive tasks, improve decision-making, or enhance customer experiences.
Build a Data Strategy:
Ensure you have access to high-quality, relevant data that AI models can use to generate insights and drive decisions.
Address any data silos or integration challenges that may hinder AI implementation.
Secure Executive Buy-In:
Communicate the value of AI to key stakeholders and secure their support for AI initiatives.
Demonstrate how AI can drive business growth, improve efficiency, and enhance competitiveness.
Start with familiar AI tools:
Tech leaders are encouraged to start with familiar AI tools already integrated into existing workflows, such as Microsoft 365 Copilot or Google Gemini, as a means of understanding AI’s potential without substantial initial investments.
Consider AI Governance and Ethical Frameworks:
Establish AI governance frameworks to ensure responsible AI deployment, which enhances trust and compliance with regulatory expectations.
Proactively integrate governance strategies to leverage AI’s potential while safeguarding against ethical pitfalls and maximizing sustainable growth opportunities.
How to Scale: Expanding Your AI Footprint Strategically
Pilot Programs and Testing:
Implement small-scale pilot programs with clear KPIs is crucial for assessing the efficacy and scalability of AI technologies.
Invest in AI Skills and Training:
Provide employees with the necessary skills and knowledge to work effectively with AI technologies.
Foster a culture of continuous learning and experimentation to drive AI innovation.
Embrace a Modular AI Approach:
Build digital workforces through modular AI capabilities for workflow customization.
Offer pre-built, contextually relevant AI capabilities such as risk mapping and predictability analysis for project management, making AI accessible to non-technical users.
Foster Collaboration and Knowledge Sharing:
Encourage collaboration between IT, business units, and data science teams to drive AI innovation.
Share best practices and lessons learned across the organization to accelerate AI adoption.
Monitor and Optimize AI Performance:
Continuously monitor AI model performance and identify areas for improvement.
Use AI-powered analytics to gain insights into customer behavior, market trends, and operational efficiency.
Stay Abreast of AI Trends:
Keep abreast with new capabilities and innovations, thereby ensuring their AI implementations lead to meaningful business outcomes and sustained competitive advantages.
Balance Automation with Human Oversight:
Integrate human strategic oversight to interpret AI insights and enhance marketing results.
Balance AI-driven insights and human creativity.
The Velocity Road Framework
Velocity Road helps mid-market companies navigate AI adoption, implementation, and ROI-driven transformation.
AI Opportunity Mapping & Strategic Roadmapping: Velocity Road assists businesses in mapping out high-value AI opportunities and creating clear implementation roadmaps.
AI Systems Implementation & Data Optimization: Helping organizations deploy AI systems and optimize data infrastructure for success.
AI Adoption, Training & Compliance: Velocity Road provides AI strategies that deliver measurable value to mid-market firms and private equity investors.
By following this roadmap and partnering with experts like Velocity Road, mid-market companies can strategically build and scale their AI initiatives, unlocking new opportunities for growth, efficiency, and competitive advantage.
For mid-market and PE-backed companies, artificial intelligence (AI) initiatives often stall not because of technology limitations, but due to a silent culprit: bad data. The allure of AI can overshadow the critical importance of data quality, leading to skewed insights, flawed decision-making, and wasted investments. This article explores the hidden costs of bad data in AI implementations and highlights how Velocity Road ensures businesses build AI-ready systems, drawing on information from the sources.
The “So What” for Mid-Market Companies
Inaccurate Insights: Bad data leads to inaccurate insights and flawed predictions, undermining the value of AI-driven decision-making.
Increased Costs: Reworking AI models due to bad data requires significant time and resources, increasing project costs and delaying time to value.
Missed Opportunities: Skewed insights from bad data can cause companies to miss critical market trends, customer needs, and operational inefficiencies.
Erosion of Trust: Inaccurate AI-driven decisions can erode trust among stakeholders, hindering adoption and jeopardizing the long-term success of AI initiatives.
The Hidden Costs Unveiled
Operational Inefficiency: According to one article, 75% of organizations suffer from poor data analytics, leading to suboptimal decision-making.
Data Silos: Silos and disconnected data pose significant barriers to realizing AI-driven insights and efficiencies across the enterprise.
Lack of Understanding: A significant obstacle for researchers is the lack of understanding and resources for AI, pointing to a strategic need for institutional investment in AI capabilities.
Building AI-Ready Systems: The Velocity Road Approach
Velocity Road helps mid-market companies overcome these challenges by focusing on the following:
AI Opportunity Mapping & Strategic Roadmapping:
Velocity Road assists businesses in mapping out high-value AI opportunities and creating clear implementation roadmaps.
Identifying AI-driven efficiency & revenue opportunities is key.
Data Assessment and Cleansing:
Evaluate the quality, completeness, and relevance of existing data sources.
Implement data cleansing processes to remove inaccuracies, inconsistencies, and duplicates.
Data Governance and Standardization:
Establish data governance policies to ensure data quality, security, and compliance.
Standardize data formats, definitions, and processes to facilitate seamless integration and analysis.
Data Integration and Centralization:
Break down data silos and integrate data from disparate sources into a centralized repository, such as a data lake.
Ensure data is easily accessible to AI models and data scientists.
Metadata Management:
Implement metadata management practices to document data lineage, definitions, and usage.
Enable users to easily discover and understand the data available for AI initiatives.
Data Security and Privacy:
Implement robust security measures to protect sensitive data from unauthorized access and breaches.
Ensure compliance with data privacy regulations, such as GDPR and CCPA.
Continuous Monitoring and Improvement:
Continuously monitor data quality metrics and identify areas for improvement.
Implement feedback loops to ensure AI models are trained on the most accurate and up-to-date data.
Real-World Examples
Financial Services: AI can process financial data efficiently, which can significantly reduce operational costs for new and small-market players.
Healthcare: AI technologies like ASDSpeech demonstrate potential for enhancing diagnostic efficiency in healthcare, which could be pivotal for data-driven business strategies in clinical settings.
Marketing: GenAI is transforming workflows through enhanced content ideation, production, and optimization, enabling businesses to scale content production and data analysis efficiently.
The Velocity Road Framework
Velocity Road’s Engine Framework focuses on building scalable AI systems & automation, which includes:
Preparing infrastructure & workflows for AI deployment.
Optimizing data pipelines to support AI applications.
Ensuring seamless integration of AI tools across departments.
By addressing these challenges and implementing robust data management practices, mid-market companies can unlock the true potential of AI, drive significant business value, and gain a sustainable competitive advantage.
A Practical Guide to Unlocking AI’s Potential for Growth and Efficiency
For mid-market companies and PE-backed firms striving for growth, artificial intelligence (AI) presents a wealth of opportunities to enhance efficiency, drive innovation, and gain a competitive edge. However, with the rapid evolution of AI technologies, identifying the right opportunities can be a daunting task. This post cuts through the hype to provide actionable insights on how mid-market companies can pinpoint their best AI opportunities.
The “So What” for Mid-Market Companies
Competitive Advantage: AI can help mid-market companies compete more effectively with larger players by optimizing processes, improving customer experiences, and enabling data-driven decision-making.
Operational Efficiency: AI-driven automation can streamline routine tasks, freeing up human resources for more strategic initiatives and reducing operational costs.
Innovation and Growth: AI can uncover new market opportunities, personalize marketing strategies, and drive product development, leading to increased revenue and market share.
Enhanced Decision-Making: AI-powered analytics can provide executives with reliable insights for informed decision-making.
Practical Applications & Key Insights
AI Governance Focus: The integration of responsible AI practices in strategic planning. Companies must implement safeguards against widening social inequalities.
Operational Efficiency: Leveraging AI for enhancing operational efficiency in logistics, customer outreach, and data analysis can offer a competitive edge for mid-sized businesses aiming to scale efficiently.
Talent and AI: Balancing automation with human strategic oversight. Companies are encouraged to invest in AI technologies and train teams to complement AI’s capabilities with human intuition.
Strategic AI Implementation: Companies must identify their core challenges before selecting AI tools. This ensures that AI technologies directly address specific issues, thereby enhancing productivity and efficiency.
Skills and knowledge: Companies should involve their teams early in AI adoption to mitigate resistance and align with broader company strategies, enhancing their effectiveness.
AI Integration in Marketing: Integrating GenAI can optimize operational efficiency by automating routine tasks and enabling real-time data analysis, thereby reducing costs and accelerating time to market.
Customer service operations: Adopting AI systems capable of multilingual communication and handling large data volumes, these companies can streamline processes, offering competitive advantages in customer service innovation.
AI driven insight: These technologies enhance operational efficiency by streamlining marketing processes, improving customer engagement, and enabling precise forecasting, which can lead to more effective resource allocation and cost savings.
Identifying Your Best AI Opportunities: A Step-by-Step Approach
Assess Your Current Business Processes:
Identify areas where AI can automate repetitive tasks, improve efficiency, and reduce costs.
Look for processes that are data-intensive and could benefit from AI-powered analytics.
Define Clear Objectives:
Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for AI implementation.
Ensure that AI initiatives align with your overall business strategy and objectives.
Evaluate Your Data Infrastructure:
Ensure you have access to high-quality, relevant data that AI models can use to generate insights and drive decisions.
Address any data silos or integration challenges that may hinder AI implementation.
Start with Specific Problems, Not Tools:
Identify the key challenges and core needs of your business before examining new systems.
Ensure that AI technologies directly address specific issues, thereby enhancing productivity and efficiency.
Pilot Programs:
Implement small-scale pilot programs with clear KPIs is crucial for assessing the efficacy and scalability of AI technologies.
Establish a testing framework grounded in key performance indicators (KPIs) is crucial, as it aligns AI initiatives with business goals and facilitates performance assessment, adaptability, and stakeholder communication.
Consider AI Governance and Ethical Frameworks:
Establish AI governance frameworks to ensure responsible AI deployment, which enhances trust and compliance with regulatory expectations.
Proactively integrate governance strategies to leverage AI’s potential while safeguarding against ethical pitfalls and maximizing sustainable growth opportunities.
Monitor Developments in Frontier AI:
Investment firms should monitor developments in ‘frontier AI’ as self-replicating AI may disrupt current technological paradigms and investment strategies.
The potential of rogue AI highlights the urgent need for mid-market companies to implement robust AI governance frameworks.
The Velocity Road Framework
Velocity Road helps mid-market companies navigate AI adoption, implementation, and ROI-driven transformation.
AI Opportunity Mapping & Strategic Roadmapping: Velocity Road assists businesses in mapping out high-value AI opportunities and creating clear implementation roadmaps.
AI Systems Implementation & Data Optimization: Helping organizations deploy AI systems and optimize data infrastructure for success.
AI-Driven Growth for Middle-Market & Private Equity: Velocity Road provides AI strategies that deliver measurable value to mid-market firms and private equity investors.
By following these steps and partnering with experts like Velocity Road, mid-market companies can strategically identify and capitalize on the best AI opportunities to drive growth, efficiency, and competitive advantage.
In today’s competitive retail landscape, staying ahead of the curve is crucial for success. For one mid-sized clothing retailer, the challenge was clear: their outdated inventory management system was leading to stockouts, missed sales opportunities, and frustrated customers. But by embracing AI-powered solutions, they were able to transform their operations and achieve remarkable results.
The Challenge: Inefficient Inventory Management
This retailer, with 50 stores across the country, relied on a traditional, manual inventory management system. This led to several challenges:
Inaccurate forecasting: Predicting demand was difficult, leading to overstocking of some items and understocking of others.
Slow replenishment: When items ran out, the process of reordering and restocking was slow and inefficient.
Lack of real-time visibility: Store managers lacked a clear view of inventory levels across the network, leading to missed sales opportunities.
The AI Solution: Intelligent Inventory Management
To address these challenges, the retailer implemented an AI-powered inventory management system. This system leveraged machine learning algorithms to:
Analyze historical sales data: The AI system identified patterns and trends to accurately predict future demand.
Optimize stock levels: By forecasting demand, the system ensured optimal stock levels at each store, minimizing stockouts and overstocking.
Automate replenishment: The system automatically triggered reorders when stock levels fell below a certain threshold.
Provide real-time visibility: Store managers gained access to a dashboard with real-time inventory data across all locations.
The Results: Increased Sales and Improved Efficiency
The impact of the AI-powered inventory management system was significant:
20% increase in sales: By ensuring the right products were available at the right time, the retailer saw a significant boost in sales.
15% reduction in inventory costs: Optimized stock levels minimized waste and reduced storage costs.
Increased efficiency: Automated replenishment freed up staff to focus on customer service and other key tasks.
Key Takeaways:
This success story highlights the transformative potential of AI for middle-market companies. By embracing AI-powered solutions, businesses can:
Optimize operations: Streamline processes and improve efficiency.
Gain a competitive edge: Leverage data-driven insights to make better decisions.
Enhance customer experiences: Deliver personalized and seamless interactions.
Drive growth: Increase sales, reduce costs, and improve profitability.
This retailer’s journey demonstrates that AI is not just for large enterprises. With the right strategy and implementation, middle-market companies can leverage AI to achieve remarkable results and thrive in the digital age. Sources and related content
Artificial intelligence (AI) is no longer a futuristic fantasy. It’s a powerful tool that businesses of all sizes can leverage to drive growth, and middle-market companies are no exception. In fact, AI presents a unique opportunity for these businesses to level the playing field and compete with larger enterprises.
But with the AI landscape evolving rapidly, it can be challenging to know where to focus your efforts. This article explores the top AI trends that middle-market companies should embrace to maximize their growth potential.
1. Hyper-Personalization for Enhanced Customer Experiences:
Gone are the days of generic marketing campaigns. Today’s consumers expect personalized experiences tailored to their individual needs and preferences. 1 AI enables middle-market companies to gather and analyze vast amounts of customer data to deliver hyper-personalized content, product recommendations, and offers. This translates to increased customer engagement, loyalty, and ultimately, revenue.
2. AI-Driven Automation for Streamlined Operations:
Middle-market companies often face resource constraints. AI-powered automation can help optimize operations by automating repetitive tasks, freeing up valuable time and resources for employees to focus on more strategic initiatives. From automating customer service inquiries to streamlining supply chain management, AI can significantly improve efficiency and productivity.
3. Predictive Analytics for Data-Driven Decision Making:
Making informed decisions is crucial for any business, but especially for those in the middle market where resources are limited. AI-powered predictive analytics can analyze historical data to identify patterns and trends, enabling companies to anticipate future outcomes and make proactive decisions. This can be applied to various areas, including sales forecasting, risk management, and market trend analysis.
4. AI-Powered Cybersecurity for Enhanced Protection:
Cybersecurity threats are a growing concern for businesses of all sizes. Middle-market companies are particularly vulnerable due to limited resources and expertise. AI can play a crucial role in strengthening cybersecurity defenses by detecting and responding to threats in real-time, preventing data breaches, and minimizing downtime.
5. AI for Talent Acquisition and Retention:
Attracting and retaining top talent is essential for growth, but it can be challenging in a competitive market. AI can help middle-market companies streamline their recruitment process by automating candidate screening, identifying best-fit candidates, and reducing bias. Additionally, AI can be used to personalize employee experiences, improve engagement, and reduce turnover.
Embracing AI for a Competitive Edge:
By embracing these AI trends, middle-market companies can unlock significant growth opportunities, optimize their operations, and gain a competitive edge in the market. The key is to identify the specific areas where AI can deliver the most value and implement solutions that align with your business goals. With a strategic approach, AI can be a game-changer for middle-market companies looking to thrive in the digital age.
Artificial Intelligence (AI) is often perceived as a luxury for large corporations with seemingly bottomless resources. However, the benefits of AI are not exclusive to the tech giants and multinational enterprises. Middle-market companies, those with annual revenues in the millions, can harness the power of AI to streamline operations, reduce costs, and gain a competitive edge. For CEOs at the helm of these organizations, understanding how to strategically incorporate AI into their business model is crucial. AI technology offers a scalable solution that can evolve with company needs—whether those involve enhancing customer experiences, boosting productivity, or optimizing supply chains. In this context, it’s important for middle-market leaders to recognize AI not as a daunting technological leap, but as an opportunity for transformative growth. Crafting a successful AI strategy, therefore, involves understanding the company’s unique needs and challenges, selecting the right AI technologies, building a culture that embraces innovation, and creating a roadmap for long-term AI integration. This article aims to shed light on how middle-market CEOs can take actionable steps to establish a scalable AI strategy that aligns with their business goals, ensuring they do not lag in the rapidly digitizing global marketplace.
Understanding Your Unique Market Needs
Middle-market companies often operate in a unique environment characterized by tight budgets and limited resources. Such constraints require a deeper understanding of specific market needs before integrating AI into operations. Determining where AI can make the most impact involves a comprehensive assessment of current business processes.
Begin by mapping out existing workflows. Identify repetitive and time-consuming tasks, as these are prime candidates for automation. Assess areas where human error frequently occurs, and consider how AI might reduce this margin, ensuring processes become more efficient and reliable.
Financial forecasting, customer service, and supply chain logistics are examples where AI can be instrumental. For instance, middle-market firms can employ machine learning algorithms to enhance demand forecasting accuracy, aligning production schedules with market demand more precisely.
While identifying these opportunities, it’s crucial to maintain alignment with overall business goals. Start by asking if the AI initiative supports strategic objectives, whether it’s improving customer satisfaction or reducing operational costs. An AI strategy that complements these goals will naturally integrate better with the organization’s existing structures.
It’s also essential to ensure organizational readiness for AI adoption. By engaging stakeholders early in the process, you can secure buy-in and mitigate resistance. Collaborate across departments to foster an AI-friendly culture, emphasizing shared benefits and growth opportunities.
A targeted approach can help middle-market companies leapfrog competitors, offering cost savings and operational efficiency previously thought only attainable by larger entities. For more insights on implementing AI solutions in mid-sized firms, consider reviewing strategies for AI adoption without causing resistance.
Remember, aligning AI initiatives with your unique market needs and overarching business strategy ensures not only successful integration but also fosters long-term sustainability and competitive edge.
Selecting the Right AI Technologies
Choosing the right AI technologies is critical for middle-market companies aiming to stay competitive without overextending their resources. CEOs should start by assessing the strategic needs of their industry and business objectives. It’s important to align AI decisions with company goals and problems that need solving.
One key consideration is cost-effectiveness. Unlike large corporations, middle-market businesses often operate with tighter budgets. The initial investment should be weighed against expected returns, considering not only the purchase cost but also ongoing expenses such as maintenance and updates. Additionally, analyze the scalability of AI solutions. Technologies chosen should be capable of growing with the company, supporting future expansion without requiring complete overhauls.
Ease of integration is another crucial factor. The selected AI tools must mesh seamlessly with existing systems to prevent disruptions. Open APIs and compatibility with existing software are indicators of smooth integration potential. Consulting with IT personnel can help in understanding technical requirements and potential challenges.
Real-world examples illustrate how middle-market companies succeed with AI. A regional retail chain, for instance, implemented an AI-driven inventory management system to reduce waste and optimize stock levels, improving profitability during fluctuating demand. This strategic deployment was chosen for its clear alignment with business needs and substantial ROI.
Middle-market companies should also consider AI technologies that provide actionable insights rather than abstract data. AI that offers specific recommendations or automates decision-making processes can enhance efficiency and free up human resources for more nuanced tasks. For more about how AI tools can pinpoint business opportunities, refer to this guide on identifying the best AI opportunities.
Finally, pilot testing is essential. Start with small-scale implementations to measure efficacy and identify potential issues before a full-scale rollout. This approach allows for adjustments based on feedback without significant resource outlays.
Navigating the myriad of AI tools can be daunting, but with thorough evaluation aligned with strategic goals, middle-market companies can leverage AI effectively, driving innovation and competitive advantage.
Building a Culture of Innovation
Creating a culture that wholeheartedly supports innovation and AI adoption is a cornerstone for middle-market CEOs looking to integrate AI into their strategies. This begins with fostering an environment where innovation is encouraged and rewarded, breaking away from traditional models of risk aversion that stifle creativity.
Encouraging employee buy-in is crucial. One effective tactic is involving employees in AI projects from the onset. By doing so, organizations can mitigate resistance as employees gain a sense of ownership over the process. Providing transparency about how AI will impact their roles can alleviate fears of redundancy and highlight AI as a tool for empowerment and efficiency.
Developing a learning environment stands as another pillar of innovation culture. This involves creating an ecosystem where continuous learning is ingrained into the company’s fabric. Consider setting up internal hackathons or brainstorming sessions where cross-departmental teams can collaborate on AI-driven projects. This not only sparks creativity but also strengthens team relationships and cross-functional understanding.
Offering ongoing AI training as part of professional development is a strategic move. Tailor these programs to fit various understanding levels within the organization, ensuring no one is left behind as the company advances technologically. Practical workshops, online courses, and guest lectures from AI experts can form part of this comprehensive training strategy.
Integrating AI training into professional development should not be a one-off event. Establishing regular checkpoints and feedback sessions ensures employees keep pace with new technological advancements. Encouraging broader skill acquisition can further embed an innovative mindset, driving employees to see AI not just as a tool but as an integral part of their work strategy.
As you lay the foundation of this culture, link AI initiatives to business outcomes clearly. Highlighting how AI can solve specific business challenges or improve operations reinforces its value and accelerates adoption. Communicating success stories and using data-driven results can solidify belief in AI’s transformative potential.
Developing a sustainable AI roadmap is crucial for middle-market companies aiming to leverage artificial intelligence effectively. Establishing a practical strategy involves several key steps, keeping adaptability and continuous improvement as its core. Start by conducting a comprehensive needs assessment. Identify areas where AI can add the most value or solve existing challenges. This foundational step is pivotal in setting realistic goals and expectations for your AI journey.
Once initial assessments are complete, design the roadmap with flexibility in mind. An effective AI roadmap accounts for technological advancements and evolving business objectives. To ensure adaptability, incorporate periodic review sessions. Business leaders, along with cross-functional teams, should revisit the strategy at least quarterly. These reviews are opportunities to course-correct, ensuring alignment with dynamic market conditions and internal developments.
During these evaluations, utilize key performance indicators (KPIs) to measure the effectiveness of AI implementations. KPIs should be tailored to specific applications, providing insight into both qualitative and quantitative outcomes. Metrics like operational efficiency improvements, cost reductions, or user engagement levels can help determine success levels. Regularly updating these metrics ensures they remain relevant to ongoing projects.
Next, emphasize continuous improvement. AI systems excel with iterative advancements rather than static implementations. Encourage teams to experiment with new algorithms or methodologies as they become available. This approach supports learning and adaptation, essential ingredients for maintaining competitive advantages. Furthermore, fostering a culture that embraces AI-driven decisions without formulating strict adherence to pre-set plans promotes innovation.
To support scalability, strategically allocate resources across AI initiatives. Middle-market companies must balance investment with expected returns. Creating pilot programs or phased rollouts for new AI solutions can help mitigate risks while allowing for gradual scaling. Through this iterative process, companies can refine best practices and develop a suite of AI capabilities that grows with the organization.
For a deeper exploration into building an AI roadmap, consider consulting resources like this detailed guide on where to start and how to scale. Ultimately, a meticulously crafted AI roadmap ensures that your company remains agile and poised to capitalize on AI advancements, driving sustained success.
Final words
The potential of AI for middle-market companies is immense, offering avenues for growth, efficiency, and competitive advantage. However, realizing this potential requires a proactive approach centered around understanding specific business needs and crafting a tailored strategy. By methodically selecting AI technologies, building an innovative culture, and developing a robust roadmap, middle-market CEOs can position their companies to not just survive, but thrive in the digital age. The journey might be intricate, yet with a clear purpose and strategic vision, AI can become the catalyst for unprecedented business transformation.
Ready to accelerate your AI journey? Velocity Road helps companies like yours navigate AI adoption with clear strategy and execution. Let’s talk about how we can drive impact together. Schedule a consultation today.
Velocity Road is a cutting-edge AI consulting firm specializing in enterprise transformation through strategic AI adoption and workflow automation. Our team helps mid-market and private equity-backed companies navigate the complexities of AI, optimizing operations, enhancing productivity, and driving measurable business impact. By integrating AI-powered solutions, developing custom automation agents, and delivering tailored training programs, we ensure organizations unlock the full potential of artificial intelligence. Whether streamlining processes, identifying high-value AI use cases, or building scalable AI roadmaps, Velocity Road provides the expertise and strategic guidance needed to stay competitive in an increasingly AI-driven world.
In the tech world, we like to label periods as the year of (insert milestone here). This past year (2024) was a year of broader experimentation in AI and, of course, agentic use cases.
As 2025 opens, VentureBeat spoke to industry analysts and IT decision-makers to see what the year might bring. For many, 2025 will be the year of agents, when all the pilot programs, experiments and new AI use cases converge into something resembling a return on investment.
In addition, the experts VentureBeat spoke to see 2025 as the year AI orchestration will play a bigger role in the enterprise. Organizations plan to make management of AI applications and agents much more straightforward.
Here are some themes we expect to see more in 2025.
More deployment
Swami Sivasubramanian, VP of AI and data at AWS, said 2025 will be the year of productivity, because executives will begin to care more about the costs of using AI. Proving productivity becomes essential, and this begins with understanding how multiple agents, both inside internal workflows and those that touch other services, can be made better.
“In an agentic world, workflows are going to be reimagined, and you start asking about accuracy and how do you achieve five times productivity,” he said.
Palantir chief architect Akshay Krishnaswamy agreed that decision-makers, especially those outside of the technology cluster, are beginning to get antsy about seeing the impact these AI investments will have on their businesses.
“People are rightfully fatigued about more sandboxing, because it’s off the back of the whole data and analytics journey of the past 10 years, where people also did a ton of experimentation,” said Krishnaswamy. “If you’re an executive, you’re like, ‘this has to be the year I actually start to see some ROI, right?’”
An explosion of orchestration frameworks
Going into 2025, there is a greater need to create infrastructure to manage multiple AI agents and applications.
Chris Jangareddy, a managing director at Deloitte, told VentureBeat that next year will be very exciting. Competitors will face LangChain and other AI companies looking to offer their own orchestration platforms.
“A lot of tools are catching up to LangChain, and we’re going to see more new players come up,” Jangareddy said. “Even before organizations can think about multiagents, they’re already thinking about orchestration so everyone is building that layer.”
Many AI developers turned to LangChain to start building out a traffic system for AI applications. But LangChain isn’t always the best solution for some companies, which is where some new options including Microsoft’s Magentic, or comparable companies like LlamaIndex come in. But for 2025, expect to see an explosion of even more new options for enterprises.
“Orchestration frameworks are still very experimental, with LangChain and Magentic, so you can’t be heads down for just one,” said PwC global commercial technology and innovation officer Matt Wood. “Tooling in this space is still early, and it’s only going to grow.”
Better agents and more integrations
AI agents became the biggest trend for enterprises in 2024. As organizations gear up to deploy multiple agents into their workflows, the possibility of agents crossing from one system to another becomes more apparent. This is particularly true when enterprises are looking to demonstrate their agents’ full value to executives and employees.
Platforms like AWS’s Bedrock, and even Slack, offer connections to other agents from Salesforce’sAgentforce or ServiceNow, making it easier to transfer context from one platform to another. However, understanding how to support these integrations and teaching orchestrator agents to identify internal and external agents will become an important task.
When agentic workflows become more complex, the recent crop of more powerful reasoning models, like OpenAI’s recently announced 03 or Google’s Gemini 2.0, could make orchestrator agents more powerful.
However, all of this will be in vain if enterprises do not get their employees to actually use new AI tools in 2025.
Don Vu, chief data and analytics officer at New York Life, told VentureBeat that the last-mile problem of employees often choosing more manual methods over AI will continue for the next year.
“The last mile problem is something that we’ve all stubbed our toe on in 2024, and understanding that change management, business process reengineering stuff that’s not maybe as sexy as building an agent that can do all these incredible things,” said Vu. “It’s harder to change human behavior than deploy an app.”
Leaders of middle-market companies are feeling confident that artificial intelligence can lift their prospects for 2024, even while they prepare for a possible economic downturn.
A sentiment survey by KeyBank of 400 owners and executive leaders at mid-market companies, defined by the bank as businesses with $10 million to $2 billion in annual revenue, found that 73 percent of respondents have an “excellent or very good” outlook for their business in 2024. What’s more, 56 percent of those leaders said their positive outlook was mainly driven by improved efficiency in their business operations, while 54 percent said they were most encouraged by improvements in technology like generative AI.
Ken Gavrity, head of KeyBank’s commercial division, says that mid-market companies are an “extraordinarily resilient part of the economy” and have maintained revenue and job growth in the face of recent economic crises. According to the National Center for the Middle Market, revenues in 2023 increased for 83 percent of mid-market companies at an average rate of 12.4 percent, a new record for the segment.
As for how mid-market companies managed to achieve that growth, Gavrity says they are investing in technology that can drive efficiency, with 44 percent of mid-market business leaders reporting that they had implemented AI as a method of expansion in the past year. According to Gavrity, businesses are “dipping their toe” into AI in low-risk ways, such as creating customized onboarding content to help new employees get up to speed at a faster pace, helping contact center employees quickly surface important user information, and helping leaders quickly synthesize competitive intelligence documents. By integrating AI in these “risk-averse” methods, business owners are seeing tangible positive outcomes from the technology, and Gavrity says they’re now looking at more advanced use cases.
Mid-market business leaders were less positive about the state of the broader economy, with 60 percent predicting an economic downturn before 2025 and 24 percent saying the economy was already in a downturn, with the largest negative factors being inflation and higher labor costs. And yet, Gavrity says that regardless of the broader perspective of the macro economy, these leaders are overwhelmingly investing in their businesses because “they see pipelines that are full. They see high demand from their customers, whether they’re consumers or B2B.” And, says Gavrity, they’re asking for additional expansion on the balance sheet, both via credit and by raising capital.
Also notable was that 40 percent of mid-market business leaders said that improved cybersecurity processes had contributed to their positive company outlook. Gavrity noted that he’s seen the impact of cyberattacks on mid-market businesses first-hand. “Just about every week, we get a call from a customer who says ‘I think I just wired information or money where I shouldn’t have,’ ” he says.
Gavrity adds that mid-market companies are arguably “one of the easiest attack areas” for hackers because they’ve achieved a scale where there’s “meaningful dollars available,” but often haven’t invested in high-quality, in-house cybersecurity personnel to protect those dollars. Plus, the advent of AI-powered code generation is only going to make it easier for hackers to break through security measures. But although 82 percent of business leaders said their IT networks are secure, only 50 percent said they require antivirus protection on all business computers, and just 37 percent required the use of a VPN to access company resources.
For the past two decades, Nick has worked in leadership across product, technology and digital marketing both in-house and as an external consultant. Most recently, he led Product and Engineering for the Suzy consumer insights platform, rebuilding it from the ground up to be one of Inc 5,000’s fastest growing startups in America. In 2024, Suzy was a G2 award winner as a Leader in the User Research, Survey, and Enterprise Survey categories, ranked #16 in the Insights Association’s Insights & Analytics Market Report, and named in Software Report’s Top 100 list. In his time with Suzy, he led the development of patent pending innovations, created robust consumer and B2B facing applications, handled ISO and SOC 2 certifications, introduced AI-powered features, and oversaw product and technical due diligence for series C and D funding rounds.
Previously, Nick led the rebuild of an ad tech platform embedded within the agency MRY. This product—focused on managing scaled brand ambassador programs—contributed to a $40 million dollar acquisition of the agency and ultimately sat within Publicis’ global product stack.
In his time away from work, Nick can be found exploring the many parks of Essex County, perfecting his grilling technique, and indoctrinating his three children into Boston sports fandom.
Jeff Arbour
Jeff has spent over 20 years guiding Madison Avenue advertising agencies and Fortune 100 companies through the evolving digital landscape, helping to build strong, impactful brands. As a co-founding partner at Chameleon Collective, Jeff worked with a team of senior executives and entrepreneurs to help businesses undergoing transformation or scaling growth rapidly. In 2011, he founded Plyfe, a platform enabling the creation of interactive, mobile-optimized experiences without coding. Plyfe was named to Forbes’s “Most Promising Young Companies” list and later acquired by Tatango. Jeff also served as the SVP for North America at The Hyperfactory, which was acquired by Meredith Corporation. His work has earned recognition from Cannes Lions, Webby Awards, and Adtech, and he has worked with major global brands including Toyota, Microsoft, and Coca-Cola.
Ariel Barnoy
Ariel Barnoy is a Senior Software Engineer and Founding Engineer at Knode.ai, where he specializes in building AI-powered products that enhance user experience and operational efficiency. With a background in Computer Science from the University of California, Irvine, Ariel has held various technical leadership roles, including Technical Lead at Hoag Health System and Senior Software Engineer at Carbon Health. His work spans a wide range of technologies including Google Cloud Platform, Python, and AI-driven tools. Ariel is passionate about leveraging technology to drive innovation, improve customer experiences, and create scalable, impactful solutions.
Aaron Daniel
With over a decade of experience in architecting, building, and selling solutions across multiple industries, Aaron began his career as a software engineer, implementing scalable and production-grade systems for both large corporations and fast-paced startups. Transitioning into Sales Engineer and Solutions Architect roles, he has worked closely with customers to design and implement cost-effective, high-value solutions that address key business challenges and goals.
With his extensive experience using AI accross multiple roles and industries, Aaron recognizes its potential to boost productivity and competitiveness, particularly for middle-market companies. He is excited to help his customers adopt the technology and realize its full potential.
Avi Savar
Avi Savar is a digital transformation pioneer with over two decades of experience helping global brands leverage technology and innovation. After a successful career in television, he founded Big Fuel in 2004, growing it into a global leader in social media, eventually acquired by Publicis Groupe. In 2014, he launched Savar Ventures, advising and investing in high-growth companies. Avi also served as CEO of Dreamit Ventures and President of SUZY, guiding both firms to significant growth. Currently, he is the Executive Chairman of Boardstream.ai and Velocity Road, leading AI-driven change for enterprises.
Geetu Bedi
Geetu Bedi brings two decades of expertise in guiding enterprises through technology driven change, with a focus on catalyzing strategic growth and leading digital transformation. At McKinsey, she advised companies on large-scale strategic and operational initiatives, helping them navigate complex challenges and improve profitability. Geetu has also spearheaded digital transformation efforts at divisions of Warner Media and Saks Fifth Avenue, leading them through modernization of their digital infrastructure and go-to-market strategies. At WPP, she led a consulting practice that advised global companies including Google, Netflix, and Cognizant on crafting their digital and off-line marketing initiatives. Geetu holds a BA in Economics from Columbia University and an MBA from Harvard Business School.
